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Hotels: number one in real estate investment.
Which hotel investor are you? Owner, developer, manager or hotel brand. Hotels are the most asset-intensive of all real estate investments. The operation of this kind of investment must be equipped with strategies.
Le pouvoir de la marque pour un hôtel de luxe
The international brand clientele really buys into a lifestyle supported by brand confidence, although the establishment retains its authenticity and independence. It's a great value proposition. Brand recognition and loyalty from a well-established hotel chain are your advantages. Also, a way to attract more customers, especially those loyal to a specific brand or loyalty program.
ESG: essential hotel investment strategies
Environmental, social and governance (ESG) considerations have come to the forefront of investment and asset management, and are influencing investor decisions. Experts believe that to ensure the sustainability of hotel assets, it is crucial for brands, operators and investors to collaboratively prioritize ESG factors. We need to focus on data-driven decision-making and work towards net-zero targets. These actions will ultimately contribute to a more sustainable and resilient hotel sector. Faced with these factors, partnering with the professional to make a more profitable hotel a reality will be an ideal option!
A management company experienced in hotel real estate
After the Covid crisis, the hotel industry has recovered more than expected, surpassing itself in resilience to top the property investment rankings since 2023. However, this is not always enough to reassure some funding bodies. So how do you bridge the gap between investor and hotel? Partnering with a hotel management company or hotel brand is the answer. They can manage operational complexity, mitigate risk and unlock returns. The sector's resilience, combined with its potential for high returns, makes it an attractive investment prospect, worthy of consideration by core funds. The company that manages a hotel contributes to the feasibility of the project to determine the best fit with the hotel's brand and programming. Leadership or field support is located close to the owner or the hotel project. Their good reputation in talent creation and retention benefits your company. They have in-house revenue management and field marketing capabilities. It is at a level that matches the owner's scale and expectations for engagement. The hotel management company has contacts in the wider industry who can recommend the necessary consultants, suppliers and sources of capital.
Conclusion:
As an owner, you recognize the importance of aligning yourself with a management company experienced in what the hotel will offer its guests. For example, an owner offering a lifestyle hotel will need a brand with extensive experience in the restaurant business, while an owner of hotel residences may not have the same requirements. Start your adventure with RADAMA SA.